We used to look at hits until we learned hits was deceiving…
Unique Hits
We looked at unique hits and it was better, but still not a true metric. Fake traffic can be generated…
Ranking
We used SEO and PPC more, ranking was important. High ranking was a need. Nearer to the top was what everyone wanted. Until we realized, ranking gives nothing but a rank. It did not always increase revenue…
Conversions
So we concentrated on conversions. These were leads, sales, downloads, and more. Something we can tie into a revenue price and calculate profitability. But today making a sale or any type of conversion may just be satisfying a need, but not engaging the client.
Engagement
Today, engagement is the new measurement. The new web analytics buzz word. Web engagement, customer engagement, social media engagement. Where there are still quite puzzling to measure. But when the day comes when we can somehow measure it in some effective standard way, I wonder what will be measure next?
What’s Next?
Share what you think is next, or let’s just wait and see what comes.
Davide Di Cillo organizes the SEO Meetup group in Florida and invites SearchEngineJournal.com owner Loren Baker to share his link building strategies to the group.
Definitely these techniques can be used by many search engine optimization specialist for people working on their own money making websites, or for their SEO client sites or even for SEO contest entries, like in the Busby SEO Challenge! These Busby SEO Challenge entries could definitely get some help:
As for my entry, I am not even expecting to get into page 1 for my Busby SEO Challenge site. I am totally down the list already. For the rest of the group, good luck. I’m just so busy and I got not much time to work on my entry anymore. I know the French team is up there again, with Kad, Paul, Ces all working on the site along with many more, but right now… aside from helping out my fellow countrymen in the Philippines, my heart goes out to help the Indonesians right now. I believe in Dwi’s talent, they work individually like the Pinoys also. But help each other but does not work on a single site.
Clearly this blog post has a double purpose, share the video as well help help some Busby SEO Challenge competitors. For those that are not part of the competition and does nto care about it, I still hope you liked the video presentation.
When adding links on your Blogroll in Wordpress, you will probably see options for your relationship to the website you are linking to.
Now if you think this is just some random thing, this inserts values to the rel attribute of an anchor tag of the link you are linking to. Choosing any of these can trigger it one or any combination of these rel attribute values. …continue reading
